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Komix cough syrup buy in Jakarta
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Komix cough syrup

Komix cough syrup

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Indonesia, Jakarta
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Technical characteristics
  • Release formSyrup
Description

Komix B7 launched in 1990 as a cough syrup with Peppermint flavor. The name comes from the equivalent word Komix cough (cough) and mixtures (mixture), which shows the meaning of cough mixture or formula.

Komix products are designed based on the functional benefits, emotional benefits and lower prices. Based on those criteria, B7 choose unique selling proposition (USP) in the form pack sachets are practical and easy to carry anywhere as a reason to buy for the consumer at the time of market penetration. The concept was then poured in the strategy of STP (Segmentation, Targeting and Positioning) Komix a cough medicine for the bulk, in containers shaped syrup sachets.
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Komix cough syrup
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